CRITICAL SEO MISTAKES:
#4 DUPLICATE CONTENT

Are you wondering why your website didn’t reached top 10 in Google? There’re several reasons and one of it is duplicate content that Google doesn’t tolerate at all. In fact, Google rejects copied content and please note that it’s not always the website owner to be blamed. Content may be illegally copied and published on other websites .

Duplicate content appears when your text content appears within other websites. To make it even more simple, if the content is used on more than one URL and either it’s an internal or external URL, we’re dealing with duplicate content.

Duplicate content has a negative impacy on your site because it confuses Google which content to recommend to a query. At this point, Google has to determine which text is the original one and fits best to a specific query. Whole problem leads your website to not being showed up in search results for keywords related with your content.

Above mentioned message shows up after Google finds similar content and defines it as a copy.

Read our case study about duplicate content ”Condition improvement of the weak brother”.

If an external duplicate content is found you may use usual methods as simply claim to get your text content removed by the website admin. It’s up to you if you want to deal with internal duplicate content or not. You’ve several tools at your disposal that suggest relevant content location to be promoted by search engine.

301 Redirect

In a situation where for some reason a URL address destination has been changed it’s recommended to use the 301 redirect. URL changes are often related with alterations within menu structure or simply a change of a certain title of an article etc. In that event you must guide search engine robots and users by shoiwng them that old URL isn’t valid anymore and there’s actually a new one. 301 redirect is of great importance to inform about temporarily moved resources to a new page.

Please bear in mind that URL addresses www.yoursite.com and yoursite.com without having 301 redirect implemented are understood by the search engine as two sites out of which one is being a full copy. Check some compelling details on ”Website publsihed under different URL addresses”

Canonical link

Function of canonical links is comparable to 301 redirect however, it’s considerably easier to implement. Canonical links are to inform search engine robots which content is primary amid its identical copies. Moreover, canonical atrribute is very easy to implement - all you need is to add information about which page containing identical content is the only one to be indexed.

The use of meta robots

Having internal duplicate content quickly removed requires robots meta tag:

<meta name=”robots” content=”noindex, follow” />

By using this technique we’ll let robots know not to index pages with duplicate content.

URL parameters in Google Search Console

Google itself also helps to eliminate duplicate content by enabling a tool to set URL parameters using Google Search Console. Main performance of the given tool is to help determine how a specific parameter affects content presented on a page and how should it be interpreted by robots.

Be careful while eliminating internal duplicate content - block, redirect and canonize URL’s and parameters that you are familiar with. Wrong implementation can cause huge website visibility loss in search engine.

Feel free to contact us if you think you might have a problem with duplicate content. Our experts will work it out and help your website to get to Google’s top 10.

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